ARE YOU AWARE OF THE IMPLICATIONS OF THE WORDS YOU USE?

Are you aware of the implications of the words you use? “Utility” jackets are often referred to as “military” jackets. War references can hurt people’s feelings in sensitive countries. They can sound disturbing at times when the global atmosphere is tense. Parents might not want their children to wear “military” or “camouflage” garments.
Customers are increasingly conscious and aware, and words need to be used with caution for your company’s reputation not to be tarnished.
Adapt your contents to local language and culture to avoid sensitive issues and possible brand image crises.

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