Video content has gained popularity over recent years and has become an important marketing tool for companies of all sizes. According to Wyzowl’s State of Video Marketing Survey 96% of people have watched an explainer video to learn more about a product or service.
But explainer videos are not the only type of video companies create: social media, customer onboarding and testimonial videos are equally important to attract, educate and inform your customers.
If you want your video content to stand out, both the visual and audio elements must be engaging and memorable to connect and create a lasting impression with your audience. In this blog post, we explain the benefits of voice-over for your videos and the reasons why you should use professional voice-over services.
What is video voice-over?
Before we dive into the benefits of voice-over, let’s define what voice-over is. Voice-over is a production method that involves recording a voice for off-screen use. The key characteristic of voice-over is that the voice is added in addition to the existing narrative of the video with a voice artist reading the script.
Although voice-over is commonly associated with movies and television, it is commonly used in all types of productions, including documentaries, video games, tourist attractions and commercials. It is a powerful tool when you want to reach a multilingual audience without the price tag of dubbing (another type of production method where the new audio needs to match the mouth movements of the speakers on screen and therefore increases the cost of translating a video).
5 benefits of voice-over on a video
Now let’s look at the benefits of using voice-over in your videos, in particular when using a professional voice-over service.
1. Better connection with your audience
Unlike text or subtitles, voice-overs do not only allow viewers to understand the message of your videos but convey emotions that can help you build rapport and trust with them. A voice is able to express your brand’s tone of voice – what your brand stands for – and this is why you should make sure your voice artist fits perfectly with your brand.
Whether you are looking for a young and colloquial voice to match the character of your innovative software solution in an explainer video or need a more mature and authoritative voice reminding your audience of the importance of life insurance, listen to some voice artist demos to pick the one that best matches your needs.
2. Greater brand awareness
A voice-over that resonates with your audience can help build brand awareness. By using a consistent voice and tone throughout your video content, you can create a unique brand identity that will stick with your audience.
Not sure how to keep your tone of voice consistent in different languages? At Ampere Translations we can help you define your brand identity, translating your voice-over scripts in any language and ensuring each voice artist has all of the information they need to be truthful to your brand.
3. More views and completion rate
Increasing viewer engagement and attention span is key to the success of your videos. Make sure your videos are visually engaging and add voice-over to communicate your message and the value your product or service can bring to your customers. This will help you achieve more views and a higher completion rate.
Higher engagement rates mean people watch your videos for longer and are more likely to become your customers.
4. More subscribers and social media shares
When viewers engage with your video content they are more likely to subscribe to your channels or follow you on social media. But that’s only half the story. People are also more likely to share your videos when they engage with them. This means your viewers can help you grow your social media following.
Having a large social media following will help drive more traffic to your website, generate more leads and conversions, and increase your overall online presence. Nielsen estimates that 79% of audio consumption takes place while people do other activities, so adding voice-over to your videos is key to increasing your chances of people watching you.
5. More people taking action and more leads
Better engagement rate. More people watching your videos until the end. A larger social media following. More eyeballs on your website…and greater chances of people clicking on your CTAs and getting new sign-ups or sales to ultimately boost your bottom line.
Professional voice-over service
Whether you need audio in English or a different language, a professional voice-over service provides everything you need to produce voice-over tracks for your video content: from recruiting voice artists to translating your script for each required language and recording and editing the audio.
Voice artists, translators, engineers and editors will make sure your file is ready to go, so you can just plug it into your video to keep your production on track. All you need to do is to provide a script in the original language.
At Ampere Translations we work with more than 1,000 voice artists speaking more than 100 languages and dialects, so you can be sure to find the voice that fits your brand. Listen to the samples of their work and choose the one you want – or we can help you find it if you are not able to tell an American accent from a British one. Get in touch today to discuss your needs.